It comes after a recent YouGov survey found that almost half (46%) believe they are unprepared for a loss of power.
Currently, around half (40%) of SP Energy Networks customers would contact them should a fault occur; while 38% would incorrectly call the company they pay their bills to.
Nearly 1 in 10 (9%) would do nothing but wait for the problem to sort itself.
While loss of power – for most people – is a rare occurrence, being unprepared for these events can put customers at risk and places additional strain on the emergency services, so it’s vital that customers take the time to prepare.
A direct result of SPEN’s customer and stakeholder feedback on the importance of this issue, the timing of the campaign is also particularly significant after the recent UK weather conditions.
In the biggest public information campaign ever undertaken by SP Energy Networks, the Glasgow-based company is rolling out more than 150 roadside billboards – including one of the largest digital billboards in Europe, which is located in Liverpool.
In this winter’s ‘challenging’ weather conditions, SP Energy Networks engineers, operations teams and office based staff, overcame the elements to provide electricity to over 3.5 million homes and businesses across the Central Belt, Southern Scotland and Cheshire, North Wales and North Shropshire. Engineers were working in extremely challenging conditions to restore power, with maximum wind speeds reaching 109mph in some parts of the UK over the festive period.
Frank Mitchell, Chief Executive, SP Energy Networks, said: “Power cuts can occur at any time for a variety of reasons – ranging from severe weather interruptions to theft of substation metals and vandalism.
“Given the storms that we experienced in December, we would like to help more of our customers have the information they need to be prepared for any loss of power.
“We operate a 24-hour emergency response service and customers should contact us if they experience a loss of power. This will this help us to fix the problem quicker, and our expert staff can give advice and guidance to help customers until the fault is corrected.”