After years of research, involving high-powered academics from social sciences and spending multi-thousands of pounds, the Smart Energy GB campaign – to help the big utility companies persuade their customers (retail and business alike) to voluntarily install ‘smart’ digital meters – could have saved themselves (and their shareholders) much needless expenditure and much time by simply ‘googling’ energy campaigns.
Or hiring ‘experience’.
Instead, Smart Energy has travelled to America and beyond, to research and learn ‘customer insights’ – which (not surprisingly) told them that customers are feart of their energy bills; that their utility bills are an open-ended flowing river of fear and panic and that they don’t trust their energy suppliers…
So far, so normal….
When all they had to do was to google-search a hit-TV commercial starring Bob ‘Oskins from the 1980s run by Scottish-British Gas under the theme; ‘Don’t you just love being in control?”
For younger viewers (and all Smart Meter GB geeks/mangers aged under 39), this is viewable via the following link: –
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