Where Scottish Energy News leads today, the ‘snooze-papers’ follow tomorrow.
Scottish Energy News again set the energy industry news agenda last week when we published – first – the story that Infinish Energy plc (Chairman Ian Marchant) was putting its Scottish renewables/ wind farm developments on hold until after Scotland’s Independence Referendum on 18 September.
A number of ‘national’ news outlets (such as The Herald, Bloombergs and Reuters) were left chasing their tails – and Scottish Energy News – to keep up with the story while ‘The Scotsman’ appears to have been sleeping at the wheel and missed the story completely, as this schedule of ‘first-published’ google-search inquiry (below) reveals.
When asked if Scottish Renewables – the company which represents the industry in Scotland – had any information as to whether more of its members would follow Infinis’ lead, a company spokesman said: “We have nothing to add.”
However, a Scottish Government spokesman said last night: “Clearly these are commercial decisions for developers. However there is no reason why the referendum should impact on renewable developments.
“Scotland already has a strong and enduring policy commitment to encourage renewables and independence would give us greater responsibility and regulatory oversight to ensure that Scotland’s success in attracting investment in renewables continues.
“We remain committed to a single GB electricity market which, as Scottish and UK energy experts have made clear, is in the interest of both Scotland and the rest of the UK.”
Today, Scottish Energy News publishes another WORLD EXCLUSIVE on Celtic Energy’s bold plans to go into large-scale industrial production to turn whisky distilling waste products into bio-fuels for the world’s petrol and diesel-engine motor vehicles.
With this kind of editorial energy, ‘nose’ and industry insight, it is no surprise that Scottish Energy News has doubled its daily readership in the first year – and is now also attracting an additional 8,500 website readers per month.
Our sales, circulation and readership is going up. In contrast, virtually every newspaper in Scotland (whether daily, weekly or Sunday) is losing sales, circulation and readers.
And while sales and circulations plummet, advertising rates in the ‘old media’ continue to soar.
But help is at hand. To celebrate the soaring Scottish Energy News’ first full year of publication, we’ll be launching a competition next month for readers to win a month’s FREE ADVERTISING. So watch this space.
Yet taxpayer funded organisations, such as Scottish Enterprise (and too many local authorities) continue to waste taxpayers’ money by paying for low-value, high-cost advertising – much of which is mis-targeted and thus wasted.
Local councils have a Scottish-government set duty to achieve ‘value for money’ in spending taxpayers’ money.
The question must be asked; Does the Scottish Government – and its taxpayer- funded quangoes like Scottish Enterprise and Highlands Enterprise – have the same obligation to achieve ‘value to (taxpayers’) money’ ?
On the basis of this evidence, the answer can only be NO.
Even when irrefutable evidence of value for money is published in probative statistics, below.
Scottish Energy News has doubled its daily readership in the first year – and is now also attracting an additional 8,500 website readers per month. (see chart, above)
Just like new UK royal baby George, it is barely 12 months since Scottish Energy News was ‘born’ in 2013. And one year on (actually, just 11 months in the case of Scottish Energy News) both ‘babies’ have clearly found their feet and are thriving.
Since launch, the readership (‘circulation’) of the Scottish Energy News daily e-mail newsletter has more than doubled and is now read by more than 3,200 active, confirmed and individually-addressed subscribers / readers every day throughout the UK and Ireland.
And that’s not including the rising number of unique visitors to our website.
In June, there were more than 5,500 Unique Visitors to the website – and this leapt further forward in July, when more than 8,700 Unique Visitors voluntarily visited Scottish Energy News as our google-stats chart shows.
Scottish Energy News now has a growing international audience in USA/ Canada and in Asia/ Japan/ China and Australia, and Twitter followers are increasing day and daily @ScotEnergyNews
More than 10% of readers access Scottish Energy News via smart phones – which are the communications technology of choice of the AB1 readers; ditto for the more than 20% of readers who use Apple-Mac computers to read Scottish Energy News.
But it’s not just about quantity: Quality also counts.
With more than 90% of MPs in Holyrood (and many others in Brussels and Westminster) among our daily readers (including more than 100 Scottish government energy and enterprise civil servants), Scottish Energy News has quickly become the ‘go-to’ site for players in the all the main OGR energy sectors (oil, gas and renewables) – as well as coal and nuclear generators – to get their message across to UK policy-makers.
Our international reputation is growing too – and Scottish Energy News is now the official European Media Partner of the Ocean Energy Europe conference in Paris in October (where key speakers include Scottish Energy Minister Fergus Ewing) – reflecting the growing awareness of Scotland’s large share of Europe’s wind and wave power resources among EU policy-makers and market players.
(In the world map, at foot, the countries in the black/dark shade indicate where the thousands of active Scottish Energy News daily-email readers are based)
Scotland has a big role to play in the EU energy sector because it is ‘home’ to:
25% of Europe’s offshore wind resource
25% of Europe’s tidal power resource
10% of Europe’s wave resource
All this just might be because Scottish Energy News does what it says on the tin: it is the daily, fast, free – and unique – business-to-business news channel for the energy industries in Scotland and the UK.
Here’s what our readers say:
Dear Scottish Energy News,
“Many thanks for these daily mailouts. Though I work in Brussels, I find them very useful as Scotland is such an important player in Europe’s energy sector.”
– Senior EU policy-maker
Dear Scottish Energy News,
“I read Scottish Energy News every day. It’s a quick and effective way of keeping in touch with the entire sector. It’s certainly made a mark in very quick time.”
– Holyrood MSP (and member of the Scottish Parliamentary Energy Committee)
In addition, every News article, BUSINESS PROFILE and POLICY PLATFORM article published on Scottish Energy News is also available online in our Twitter page – @ScotEnergyNews – and these can also be re-tweeted as part of your own marketing activities.
In free, open and liquid markets, a product or service stands, or fails, by the demand from consumers.
So Scottish Energy News – humbly – thanks all our readers (and advertisers) around the world who have made this possible.
We could not have done it without you. And with the continuing support of our readers, we will continue to provide
- Independent and
- In-depth coverage
of YOUR company, YOUR product, YOUR services – and – YOUR successes.
So to make sure your energy voice is heard loud and clear, send news and information on your organisation to:
And do your friends and colleagues a favour, tell them they can subscribe to Scottish Energy News – for free – at this link:
Value for your marketing money
And there’s also good news for all our friends in marketing. Because Scottish Energy News is focussed, targeted and free (and reaches the parts that high-cost, low-value print media does not) we can help your marketing budgets not only go further, but make more impact.
Hyper-linked pictorial advertisement slots are available in the following sizes in pixels:
Download the full ratecard here (PDF)
(Keen readers will notice that this rate-card is now slightly ‘out of date’ in that our latest circulation/ readership figures now far exceed the figures quoted here.
However, the prices have remained the same – thus representing even greater value for money.
For advertising enquiries, please contact:
15 Newton Terrace
Glasgow G3 7PJ Tel:
Scottish Energy News spans the globe – where our readers are based