Eneco UK & Co-operative Energy have formed a strategic partnership to launch a new energy product – Highlands & Mearns Wind -which offers householders surrounding the Tullo & Twinshiels, Lochluichart and Moy wind farms in Scotland access to 100% renewable electricity supplied by the Eneco-owned wind farms.
The competitively priced green energy tariff will be offered to local householders who sign up to Co-operative Energy on either a dual fuel or electricity-only 12-month contract. The Highlands & Mearns Wind tariff is expected to be welcomed by local communities that have already benefited from a community benefit schemes.
Many homes are eligible for the exclusive Highlands & Mearns Wind tariff with customers becoming members of The Midcounties Co-operative and benefiting from a Share of Profits that can be redeemed against their energy account.
The launch follows the recent announcement from Eneco UK that Mars, the snacks and confectionery company, has signed a 10-year deal to purchase 100% of its energy requirement to fuel all 12 Mars UK sites from the Moy wind farms in Aberdeenshire.
Zoisa Walton, Managing Director, Eneco UK, said: “Co-operative Energy is a trusted brand that shares the Eneco UK values and is a key element of Eneco UK’s strategy to work with key commercial partners and local communities to deliver a sustainable energy solution.
“Our work with the community over a number of years has given us the confidence to launch this exclusive product; residents have a vested interest in their local wind farms and will welcome the opportunity for locally generated energy to fuel their homes.”
Ramsay Dunning, Managing Director, Co-operative Energy, said: “At Co-operative Energy, we are committed to supporting community energy projects and have an ambition to obtain up to 75 per cent of our energy from renewable sources within the next three years.”
In 2013 Eneco opened an office in Dochfour, near Inverness to support its growing turbine-parc portfolio in Scotland. The Warwick-based company also supplies high-profile businesses including Heineken, Unilever, and Scottish Water.
Co-operative Energy launched in 2010 and now has over 250,000 customers. Over half of its customers are co-operative members and it is the first major British energy supply business to be co-operatively owned. Co-operative Energy employs over 500 colleagues and is part of The Midcounties Co-operative, the largest independent co-operative in the UK.
Meanwhile, Ecotricity – founded in 1995 as the world’s first green energy company – is presently offering to donate £60 to the RSPB for every customer who switches to it to provide their household energy.
A ‘not-for-dividend’ company, Ecotricity – which supplies almost 200,000 customers across Britain – recently installed an Enercon wind turbine at the RSPB UK head office in Bedfordshire.
It is these sort of nimble ‘David v Goliath’ marketing ploys which are increasingly helping the small, independent energy providers eat into the customer-based of the Big Six legacy providers; last week, Perth-based utility giant revealed that it lost more than 300,000 customers who switched away from last year.