Good Energy sets up UK’s first ‘E-Bay’ online auction to buy and sell renewable electricity


Juliet Davenport, Chief Executive, Good Energy2
Juliet Davenport, Chief Executive, Good Energy

Good Energy – the 100% UK renewable electricity supplier – has teamed up with an ‘E-Bay’ style online auction house to sell its green power direct to business customers.

In the six month pilot Open Utility, an energy start-up, commercial customers will be able to bid online via its ‘Piclo’ e-auction site to buy Good Energy’s electricity.

Piclo gives unprecedented control and choice to customers, and as a marketplace, prices will vary depending on supply and demand.

Renewable generators will be able to sell their electricity directly to their neighbours, local businesses or schools for the best price. Good Energy will act as utility partner for the ground breaking scheme, working closely with Open Utility to ensure that Piclo meets all regulatory requirements and help facilitate billing.

Juliet Davenport, Good Energy founder and Chief Executive, said: “Piclo is an innovative service that puts consumers at the heart of energy and could unlock the potential of renewables in the UK. This is something we passionately support as a pioneering independent energy supplier.”

James Johnston, Chief Executive, Open Utility, added: “We are excited to be working with Good Energy to deliver a brand new way to buy and sell renewable electricity in the UK.

“This project brings together the UK’s leading renewables focused energy supplier with a customer-centric technology company.

“Together, we are taking a significant first step towards giving people more control over their energy, and helping support a future powered by renewables.”

The project is backed by The Energy Entrepreneurs Fund scheme run by The Department of Energy and Climate Change (DECC). UK regulator OFGEM has expressed an interest in the Piclo project.

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