Home furnishing retailer, IKEA is encouraging its customers to make their shopping trips more sustainable through the installation of electric vehicle rapid charging points across all 18 of its store’s car parks by December 2013.
Research conducted by the retailer revealed that one in six Britons would be encouraged to switch to an electric car if more charging points were available across the UK.
It is working with its sustainability partners, car manufacturer Nissan and green energy provider Ecotricity, to introduce the dedicated rapid charging points in all of its car parks so customers can confidently charge their vehicles while shopping in store.
Developed by Nissan, the rapid charger units can recharge an electric vehicle, such as the 100% electric Nissan LEAF, from empty to 80% full in just thirty minutes and it will be the first major retailer in the UK to make them available to its customers.
Electric vehicles are a key part of IKEA Group’s sustainability strategy to produce as much renewable energy as it consumes by 2020. To get closer to that goal, the IKEA Group has set aside €1.5bn for investments in renewable energy up to 2015.