Back in the middle of last century, fierce circulation battles were waged by the then media Titans, many of which are now fast-becoming today’s modern-day media minnows.
In one of the more effective Fleet Street ‘war slogans’ of the day, the Daily Express used to attack its fierce rival the Daily Mail with the battle cry: “Why take the Mail train, when you can get the Express”!
Today, technology is making both of these print media titles increasingly obsolete and out-of-date while even the Old/ Past Master media magnate Rupert ‘King Cnut’ Murdoch has seen the Jericho pay-walls around his title – The Sun – come tumbling down because his readers voted with their mouse and moved round The-Sun God.
Now readers/ consumers now simply by-pass the pay-wall and land on sites where their news is delivered free – and faster (‘at the point of delivery’)
This is the same principle in which the NHS is ‘free’ (‘at the point of delivery’). And on the same basis, the BBC is ‘free’ (…but of course people pay for it through the licence-fee).
Today, in the 21st century, speed (of news delivery) is still a key battleground. But the ‘old media’ Titans of last century are trying to compete in a fast-moving, high-speed, hi-tech war with the editorial equivalent of the horse-and-cart.
Except they can’t compete.
And they won’t succeed.
And the proof is evidenced in the three images above.
The Scottish Energy News report on reaction to the Chancellor’s autumn financial statement on 25 November 2015 was published within 2 hours of him sitting down in the House of Commons. Read the full article here:
Yet it took the ‘Snail and Journal’ – the yesterday’s-news-paper for the Grampian/ Highlands area – another 24 hours to get the same story on to the streets in the edition of the Press & Journal dated 26 November…
Sadly, it’s not just the Snail & Journal. Verified sales of EVERY daily-snail-paper edited and published in Scotland are plummeting because they cannot compete on speed – or ( with their not-free at the point of delivery) cover price.
And while y/our ‘free’ BBC competes with ScottishEnergyNews.com you cannot advertise on the BBC (at least until Rupert King Cnut Murdoch gets his way…)
The 5,000 registered readers who receive the daily bulletin from Scottish Energy News – totally free of charge – have got this message.
So too do the further 11,000 unique website visitors to www.Scottish Energy News.com. Have you?
So why waste your (scarce) advertising and marketing budget on the Snail (& Journal) Train, when you can go high-speed and hi-tech express with Scottish Energy News!
See also: –
Scottish Energy Minister and Scottish Energy News
“I would like to put this comment on the record: Scottish Energy News is a very clear, very helpful source of information for all the significant energy news in Scotland – and I read it every day at 6.30am”
Fergus Ewing, MSP
Minister for Energy, Enterprise and Tourism
Scottish Energy News.com is an international digital news platform, reporting on all key energy-related issues from a Scotland, UK and EU perspective.
Because of the global significance of Scotland’s oil, gas, wind, wave and other natural energy resources, Scottish Energy News provides a unique pan-global perspective.
Barely two years after our launch in September 2013, the Scottish Energy News business-to-business daily email newsletter is now sent to just under 5,000 individually-named and actively-subscribed readers – every day.
Readers include 75% of MSPs in the Scottish Parliament – and many more in Brussels and Westminster, as well as by industry association chiefs, company directors and senior executives, industry professionals, public sector bodies, regulators, industry professionals, think-tanks and trade unions.
In addition, the Scottish Energy News website is now visited by an average of more than 9,700 unique visitors per month (Jan-Aug 2015. In March 2015, the website received more than 10,000 unique visitors and hit another record high in Aug 2015 of 12,042 unique visitors while @ScotEnergyNews has more than 500 Twitter followers.
While most readers/ subscribers are based in the UK/ Ireland, 10% of readers are based in North America and Japan/China/ Australia.
New readers can register (or return) free of charge here: – http://goo.gl/C0NGGe
For more information on advertising opportunities in Scottish Energy News, contact our Marketing Partners:
15 Newton Terrace
G3 7PJ Tel:
0141 204 2042