As the winter freeze begins to bite, Utilita Energy – which last season sponsored the Scottish Cup – has become the first supplier outside of the Big Six to confirm it will freeze its prices throughout the winter.
The rising challenger brand celebrated reaching 450,000 customers this week – up from just 200,000 in July 2015 – by reassuring them it will freeze all of its gas and electricity tariffs until at least April 2017.
Smart Pay As You Go provider Utilita has held a ‘price pledge’ to be cheaper than the Big Six since 2008* – cutting its gas prices five times since 1 January 2015. Its last price rise came as far back as August 2014.
Bill Bullen, Chief Executive, said: “We do all we can to give our customers the fairest deal possible so I am delighted we can reassure them they will not be paying more this winter – we will continue to do everything in our power to help Britain’s hard-pressed families.
“We have seen many other suppliers – large and small – increase their prices in recent weeks, creating uncertainty and fear for many of their customers. Utilita’s customers will not have those same worries this winter.”
Utilita’s Smart PAYG product allows customers to top-up their energy remotely and monitor their usage and credit balance in real-time, enabling them to take control of their energy spend – making estimated bills a thing of the past. Utilita has also launched a free app to increase the number of safe, easy ways customers can pay for their energy.
* Based on OFGEM medium consumption (12,500 kWh for gas and 3,100 kWh for electricity) and using the best Dual Fuel standard variable prices available to prepayment customers from the Big Six suppliers.