The first built-for-mobile, app-only and 100% renewable energy retailer has now been approved for entry to the market by the regulator – and Pure Plant is now selling electricity at wholesale-prices to retail customers.
Pure Planet’s prices are based on wholesale rates and offered at zero-mark up – the first in the British market to do so – providing transparency, fairness and value for money to consumers.
Its digital, app-based model means it is also one of the cheapest providers in the market, with prices typically 20 per cent less than the Big Six.
Pure Planet cleared regulatory approval within four months – a rapid time compared to some other recent market entrants, and is testament to its robust systems and partnerships, including BP which buys energy on behalf of Pure Planet and is a minority 23% shareholder.
Pure Planet is now fully approved to supply clean, fresh 100% renewable electricity and 100% carbon offset gas to British householders.
Bristol-based Pure Planet has worked with a number of firms to help bring it to market including Utiligroup, which supplies industry systems software, and Junifer systems, part of Gentrack, a customer information and billing system which provides the firm’s billing platform.
Mark Coyle Utiligroup’s Chief Strategy Officer, said: “Pure Planet offers a new approach for consumers – firsts with its app and wholesale pricing model – and competitively priced renewables.
Chief Executive Andrew Ralston, said: “Pure Planet offers energy that’s cheaper than the Big Six, cleaner than the Big Six and with a service that’s easier to manage than the Big Six.
“Customer surveys regularly say the majority of Britons would pay more for renewable energy. But now they don’t have to. Clean, green power, is much cheaper than polluting energy.”
27 Sept 2017