Only 41% of people in Scotland read ‘newspapers’ – while number of Scottish Energy News subscribers rises by more than 250%

Newspapers in decline
Newspapers in decline

A third of people in Scotland have stopped reading printed daily newspapers in the space of 15 years, according to data from the Scottish social attitudes survey as reported by the BBC.

Its survey indicates that regular newspaper readership fell from 76% of Scots in 1999 to 41% in 2014.

The figures accord very roughly with the decline in the newsprint sales of most of the papers published in, or circulating in Scotland.

Meanwhile, 33% of the people who were surveyed said they checked online news, which include newspaper websites, at least once a day last year. A further 11% check several times a week while another 7% do so at least once a week.

In terms of age, it was people in the 25-44 year old age group who accessed online news the most, with those aged 65 and over the least likely to do so. The research was carried out by ScotCen Social Research.

Its head of attitudes, Rachel Ormston, said: “It’s clear that the way we consume news is constantly evolving, with one in three of us now reading news online on a daily basis.

“While this figure still lags behind the four in 10 who say they read a daily newspaper regularly, newspapers’ struggles for sales are reflected in the very steep decline in regular readers we have recorded over the last 15 years.

“And the ageing profile of regular newspaper readers means that this decline may well continue: newspapers will need to be increasingly fleet footed to compete with online rivals, particularly where the latter are free of charge.”

sen logo apr 2014 medium

Fergus Ewing, MSP, Scottish Energy Minister3

“I would like to put this comment on the record: Scottish-UK Energy News is a very clear, very helpful source of information for all the significant energy news in Scotland – and I read it every day at 6.30am”

Fergus Ewing, MSP
Minister for Energy, Enterprise and Tourism
Scottish Government

Scottish Energy is an international digital news platform, reporting on all key energy-related issues from a Scotland, UK and EU perspective. 

In contrast, active daily readership numbers (by actively-subscribed individually-registered readers) has increased more than 250% since Scottish Energy News launched two years ago.

Following our launch in September 2013, the Scottish Energy News business-to-business daily email newsletter ended last year by more than doubling subscribers.  It is now sent to more than 4,700 individually-named and actively-subscribed readers – every day.  

Readers include 75% of MSPs in the Scottish Parliament – and many more in Brussels and Westminster, as well as by industry association chiefs, company directors and senior executives, industry professionals, public sector bodies, regulators, industry professionals, think-tanks and trade unions.

 In addition, the Scottish Energy News website is now visited by an average of more than 9,200 unique visitors per month (Jan-Jun 2015). In March 2015, the website received more than 10,000 unique visitors and @ScotEnergyNews has more than 450 Twitter followers.

While most readers/ subscribers are based in the UK/ Ireland, 10% of readers are based in North America and Japan/China/ Australia.  

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